Rightmove has announced an all-time record of visitors to its site, with over 34 million pages of traffic on Monday.
The site, which claims market share of 84% among the top four property portals, says this was the second time in a fortnight that the record has been broken, after a high of 33.4 million pages was set on Tuesday, January 3.
Rightmove director Miles Shipside said: “It seems like a popular New Year’s resolution must be to move home in 2012. The obvious next step for the British public is to jump on to Rightmove to see if they can turn their resolutions into reality.
“The record traffic on Rightmove is also an indicator of underlying demand, if and when the mortgage famine should ease.”
The record day included around 15% of traffic from Rightmove’s mobile platforms.
This early-year activity on Rightmove mirrors 2011 when a new record of 28 million pages was set on January 10.
Meanwhile, the NAEA has urged its members to write to the OFT about the proposed merger between Zoopla and Digital. Its email asks agents to mention the NAEA’s own website, PropertyLive, and the fact that the site is free to members.